In 2019, GOGA Goat Yoga ventured into the high-stakes waters of Shark Tank throughout Season 10. Phillips and Kitchen confronted the panel of traders requesting $500,000 in alternate for a 15% fairness stake of their rising enterprise. They kicked off the pitch with an brisk introduction to their distinctive enterprise mannequin, the place yoga fanatics may follow surrounded by cute child goats.
The Sharks had been fairly engaged all through the pitch, offering each reward and skepticism. Robert Herjavec and Lori Greiner introduced humor and spontaneity once they had been prepared to strive goat yoga in the course of the assembly. Visitor Shark Alli Webb requested about the advantages.
“Animals naturally convey you to the current, and they’re very therapeutic,” Phillips answered. “So loads of the occasions, we have folks come to our courses and say, ‘That is precisely what I wanted after a nerve-racking week” or, “I simply had a demise in the household, and this actually helped me deal with that.”
Webb and Herjavec said that the thought appeared “gimmicky.” Regardless of his skepticism in regards to the enterprise mannequin, Mark Cuban supplied some beneficial recommendation on how you can develop the corporate. Finally, they did not safe any funding however left the tank with beneficial suggestions and insights from the skilled panel of traders.